Group Magazine Advert - Miss Miller.

To agree on one final magazine advert we had to consider ideas from each individual magazine adverts to make a final advert which consisted of the best ideas from each advert to make the best advert we could. To do this we held a discussion in which we talked about each specific element within a magazine advert and then decided who had the best of each element from all the members individual adverts. We then tried to replicate each of the best elements within this final magazine advert and combine them in a way in which they all look liked they fitted within the same advert and also conformed to the dance genre code and conventions. Once we had included each of these best elements we then manipulated the advert and developed it further to ensure that every individual element was just how we wanted it and that we all agreed on our final magazine advert.

Within our final magazine advert we have chosen to use the background colour of black with the images on the sides of our picture being black and white and some of the text in the middle of the advert again being in white. We have chosen to use these colours in the background of the advert as it then allows for the images and use of colour and typography to stand out in the foreground of the advert through the use of contrasting bold colours. The use of this dark colour in the background and bright injections of colour is representative of the club/party scene in which the setting would stereotypically be very dark with frequent flashes of bright colours through the use of lighting. Within our advert we also plan to use the bright colours of sky blue and pink, we decided to use both these specific colours because the bright colours will catch the audiences eye as it stands out amongst other adverts. Using both pink and blue also means that this advert appeals to males and females who are stereotypically interested in these colours. This use of colouring is extremely conventional to the dance genre as stereotypically within this genre bright colouring is used in all magazine adverts as it is a representation of the upbeat music and the exciting atmosphere which it is closely associated with. We chose to partially go against these conventions and partially conform to these conventions because it is a representation of our music video in which we both challenge and conform to these conventions. The black background is a representation of the dark, depressing narrative which is seen within our video and the bright colouring is a representation of the exciting club scene which is also seen in our video. Both myself and Daniel used this same background colour for our individual magazine adverts and we felt that it was successful in both of these as we used contrasting elements in the foreground and the background colour emphasised whatever was used in this foreground. Given this we felt this would be the best background colour as it ensured that our use of other conventional elements such as images and typography could have more of a impact on the audience. The conventional use of colouring with the use of bold bright colours, specifically sky blue and pink, in our final magazine advert was based on the colouring used within both mine and Daniels individual magazine adverts. We felt that this use of colouring was the best because within the dance genre the most recognised convention is the bright colouring and therefore we believed that we needed some bright colouring to ensure that the audience recognised the dance genre.                                                                                      
                                                                                                       
Within our magazine advert we only use one image but the way in which we decided to use and manipulate this image is how we make it successful within our advert. Our image is a picture of just the artists head and shoulders in which he can be seen wearing sunglasses and a hat which is being worn backwards. This image is placed on either side of the advert with half the face seen on one side of the advert and the other seen on the other side. We picked this particular image because it successful shows the conventional costume worn by the artist which presents him as a cool character which his target audience may idolise and wish to replicate. We chose this image because it is also rather basic which means that the other elements within our advert can appeal to our audience but the fact that he is looking directly down the camera helps form a bond with the audience and presents him as powerful. This use of images within magazine adverts is rather conventional to the dance genre because images within the dance genre are usually just pictures of the artists face, this is because they do not promote themselves like artists from other genres and instead focus on promoting their products. The image which we chose to use was the same or similar image to the one which all three members of our group used in their individual magazine advert. But the way in which it is used within our final magazine advert is most similar to the way it is used in Daniels magazine advert. We all was unanimous in thinking that this was the best image because it is a very striking and memorable picture and presents the artist as cool and stylish which was what we planned for it to appeal to our target audience. We felt that the way in which Dan manipulated this image would be the best for our final magazine advert as using half that face either side of the advert meant that there was more room within the advert for the use of colouring and typography.

The layout and design within our final magazine advert is very important as we didn't want to make the advert appear to cluttered. To avoid this we positioned each element in a very specific way; we positioned the album name 'Euphoria' very boldly and at the top of the page in the dead centre. We chose to position this here because it is what we are trying to promote and therefore its what we wanted the audience to see when they first looked at the advert. Then underneath this in a less prominent font we wrote information on the album which said 'the new album', 'out now' and 'including turn back time'  we positioned this in a less focal point because its not as important as the album and artists name but it is also quite important so therefore we positioned it in the middle of the advert. Either side of this text we positioned our image, we made the image very large so that it is the same size as the text and lines up correctly. We chose to position it here because the fact that we only used half the picture meant that although the image was large enough to catch the audiences eye it still allowed room for us to include other more influential elements. In the bottom of half of our final magazine advert we used the conventional brightly coloured pattern this is so that it is separated from the artists image and the typography used within our advert this is so the audience can focus on each individual element. Then finally at the bottom of the advert we positioned our artists name in a very large font this is so the audience will know to associate the advert with the artist and recognise him. This use of layout and design is rather unconventional to the dance genre as usually within dance genre magazine adverts the advert is rather cluttered with a lot going on where as our advert is rather basic and very organised. We chose to do it in this specific way because we felt that it was more appealing to our slightly younger target audience as well as being much easier to create. For our layout and design we mainly took inspiration again from mine and Daniels individual magazine adverts, this is because that we felt our basic and organised layout produced a very clear and easy to read magazine advert which was better because it looked more structured and eye-catching. This contrasted the design and layout used within Cara's advert, which although was more conventional, we believed was harder to understand and looked more cluttered.

Within out magazine advert we chose to use 3 different types of font to describe the numerous things within our advert. The most notable use of typography within our magazine advert is the font used to for the artists name "DJ Sonic" for this we used a unique edgy font which was completely different from all other fonts on the page. We planned to make this a font which the audience immediately associate with the artist as we used the same font for both the magazine advert and the digipak. We put this text in the sky blue colour because it again links in with the rest of our colour scheme of our digipak and magazine advert and follows the the dance genre conventions of bright colours. The use of typography is conventional to the dance genre as usually each individual dance artist will have their own unique font which they use to present their name and usually these fonts are rather edgy and striking, much like ours.  For our album name "Euphoria" we chose to use a contrasting font to the one used for our artist name this is because we wanted it stand out as its own individual element and make it unique from the rest of the text so therefore more memorable. Again we used sky blue for this text as it meant that it also followed the consistent colour scheme and stood out from the dark background, it also follows the bright colours dance conventions. The font used for this text was very bold and striking as we wanted to use a font which impactful upon the audience and was memorable as the aim of this advert was to ensure that the target audience remember the album and are prompted to buy it. The other text which we used was a plain and simple white font we decided to use this particular font because we didn't want it the audience to be too focussed on this piece of text and instead we wanted them to focus on the use of colours, images and the other use of typography. Despite this we still used a white font to ensure that it stood out from the black background and was easy to read. Within this text the language we decided to use was also key in appealing to our target audience as we had to chose specific terms which would prompt out audience to buy this album. For example we wrote "The New Album" the term "New" within this quote makes the audience want to buy it because it suggests they have never heard it before which intrigues them as they think they may like it. The phrase "Out Now" also prompts them to buy the album because it means that they want to buy it immediately as they don't have to wait for a specific release date and therefore are more likely to buy it straight away. The font used within out final magazine advert was the font both me and Daniel used within our individual magazine advert, we believed that this was the best font for our final magazine advert as we felt it was more conventional and memorable than of that used within Cara's individual magazine advert. We all used plain white font within our individual magazine adverts as we all felt that it was the most successful in expressing vital information without being too domineering.

Dans advert:
We used numerous elements from dans final magazine advert which meant thats our final magazine advert was very similar to his individual one. Although in our final magazine we used a slightly different image we did use a pink and blue colourful image much like the one seen in dans, this is because it conformed with our genres conventions. We also replicated dans layout within our final magazine advert as we again used half the artists face either side of the advert with the text in the middle, we used this because it allowed us to include both a successful image and important information. Dans strengths within his advert was the layout and the colour scheme used as they was both conventional to the dance genre and was visually appealing. His weaknesses was his overall execution of the advert as his photoshop skills were limited and therefore he was unable to create his individual magazine advert to a proficient standard meaning it looked rather amateur.

Caras advert:
As a group we believed that Caras individual advert was the best out of the three as it was the most eye catching and unique. Caras advert was very individual as it featured numerous eye catching images which was manipulated in a specific eye catching manner. The use of images within this advert are very good as within the advert numerous clocks can be seen, this links with the title of one of the songs "Turn Back Time" and they are also presented in a subtle way which means that they don't dominate the advert. The font used is also unique and unconventional to the dance genre as it is a very individual font and presents the artist as creative and original as he has chose a font which has previously never been seen. This may also suggest to the audience that the music is very unique and original which will make them more likely to buy it. Despite this i believe that the fact this magazine advert is so unconventional is its biggest weakness as the audience are unable to associate it with the dance genre.


To conclude i believe our final magazine advert does conform to dance genre codes and conventions as the most important convention, which is closely associated with the dance genre, is the colouring used. Given this we specifically tried to include bright colouring within our magazine advert to ensure that our target audience immediately recognise our chosen genre. I also believe that our final magazine advert does appeal to our specific target audience as includes numerous individual element what appeals to only that specific age bracket. As a group we found it very easy to create a final magazine advert as we already had all the ideas and all we had to do was put them into one joined advert.