Initial Group Planning Ideas - Miss Georgiou.

My group of four to create this music video is myself, Cara Gaffney and Daniel Armstrong . During our first meeting we discussed numerous things such as genres, artists and songs. We at first decided to use the dance genre as we believed it would be the easiest to create a video which would appeal to a specific target audience. We also chose this genres because the codes and conventions of this genre are very obvious therefore we straight away recognised how to conform to these conventions or contrastingly challenge them. Having understood which genre we plan to use we discussed numerous artists such as Calvin Harris, David Guetta and Sub Focus and researched into numerous of their most successful songs to have further knowledge of the lyrics of each song and how they can be used within our music video. Following this we then concluded on the song 'Turn Back Time' by Sub Focus as we all agreed that lyrics would be most successful within a video. Having found out which song we planned to use we then had to contact Sub Focus' record label which is RAM Records to ask for permission to use the song within our video. We then carried out further more in-depth research into our chosen genre of dance, our artist (Sub Focus) and the song itself. This research gave us inspiration and ideas for what we wanted to include in our music video which allowed us to consider the rough outline of our video.

Each member within our group underwent their own individual research into the dance music genre. This meant that we all gained much more knowledge on the genre and what the codes and conventions are and how we can use these to appeal to a specific audience. We then combined all of the knowledge we had gained individually to come up with a video which we collectively believed would be the best possible. Following this we decided to use both a male and female characters who live contrasting lifestyles and both want to turn back time to change their unhappy lives, we then finally planned for both these characters to feature in a club scene which would be the big finale to the video.

Within this process of planning and creating a music video we discovered that meetings and discussions between the members of our group are essential in ensuring that as a group we make the best possible music video. During these meetings and discussions we frequently talked about ideas each individual had on each individual element within the whole project. This meant that within each part of the process we was able to create the best possible product to the best of our ability as a group as we was able to consider each individuals ideas which meant that we was able to chose the best ideas.

As a group we worked effectively and efficiently together to ensure that we created the best video we could. This was because we knew that if we wanted to create a successful video than we would need to work well as a group to ensure that we all knew what we was aiming to create. This would help us within the filming process as each individual would know exactly what was needed to be filmed. Similarly to this it also helped us with the ancillary process as we knew what we wished to create to accompany our music video.

Date	Action	To be done by	By whom	Discussions
15.09.14	To decide on an artist and a song	15.09.14	All group members	Various ideas were discussed and a mindmap was created by the group. Eventually we decided on creating a music video by…and the song…..
16.09.14	Wrote a letter to our chosen artists record label, asking for permission to recreate the music video.	16.09.14	All group members	As our artist belongs to two record labels we discussed which one we were going to write too.
17.09.14	We annotated our lyrics to find out what we could incorporate into our music video.	17.09.14	All group members	We discussed what lines had a deeper meaning and created ideas which we could represent throughout our recreation.
22.09.14	We decided on the mise-en-scene we would use for each scene.	21.09.14	All group members, however did individual posts.	We discussed what the conventional locations and iconography would be for each scene within our music video.
25.09.14	We decided on the different camera angles we were to use for each scene.	24.09.14	All members, however did individual posts.	We discussed which camera angles were most effective for the scene.
01.10.14	We decided on how we wanted out artist to be represented.	03.10.14	All members, however individual posts.	We discussed what our artist would wear and look in order to attract our target audience.
07.10.14	We decided on what editing styles we would use throughout our music video.	07.10.14	All members, however individual posts.	We discussed what editing styles were most effective in order to build a relationship between the music and visuals.
13.10.14	We created storyboards in sequence and chronological order of our planned music video.	08.10.14	All members, however individual posts.	We discussed many different aspects of our music video eg; iconography, setting, editing.
18.10.14	We made up a schedule of when we were going to film our music video.	18.10.14	All members, however individual posts.	We discussed what times we were available to film certain scenes of our music video and planned what days we would film at each setting.
23.10.14	We created a risk assessment for the filming of our music video.	21.10.14	All members, however individual posts.	We came up with specific accidents that could possibly occur during our filming and assessed how we could avoid them and what we would do if they did occur.
30.10.14	We filmed our music video.	30.10.14	All members.	On four different occasions we filmed at different settings the footage, which we used in our music video.
03.11.14	We created a photoshoot post including different photos captured during the filming of the music video.	01.11.14	All members, however individual posts.	We selected different pictures from the footage we had taken and analysed why they were conventional to our genre and how they would appeal to our target audience.
07.11.14	We planned our group digipak.	02.11.14	All members, however individual posts.	We combined our ideas as well as ideas we got through inspiration from existing digipaks from artists within our genre.
14.11.14	We planned our group magazine advert.	10.11.14	All members, however individual posts.	We combined ideas to create a magazine advert for our artist album release.
18.11.14	We created our music video rough cut.	19.11.14	All members.	We edited all the clips and material by cropping them and adding transitions in order to create a rough cut for our music video.

Photo Shoot - Miss Miller.

Within our overall music video package we aim to create a 6-sided digipak to package the CD and a magazine advert to promote the album. Within this digipak and magazine advert we plan to include a variety of images of the artist, which will predominately be simple images of just the artists shoulders and head. We plan to use these images to appeal to out target audience within the magazine advert and keep them interested and absorbed within our digipak. We also need to take conventional images which will allow the audience to recognise the genre, which the content belongs to, which is dance. To achieve this we will use conventional clothing and colouring. Taking a variety of images is key within this process as we have to chose a image which will be the most in appealing to our target audience within our advert and therefore to achieve this we will need to take a variety of pictures to discover which is the most appropriate and successful within our advert.  We also need to take a variety of images because within our digipak we need to include numerous images which we haven't previously used, this is because within the digipak we need to include exclusive images which will make it better and more superior to the standard jewell cd case. It also means that they are more engrossed in the digipak as they may get bored with repetition of the same images, where as a variety of images will mean that they keep on seeing images which they previously haven't seen and therefore enjoy it more.

 The first image which we chose to use is a basic image of the artist showing just his shoulders and head - wearing a red "Bulls" snapback with plain, black sunglasses and a plain, black t-shirt. We chose to use this particular image because the fact that it is so basic and symmetrical means that it is very easier to use in a variety of ways and can be manipulated to be used in numerous ways which make it conventional to the dance genre and appealing to our target audience. We chose to take the image as a close up because it successfully shows the conventional use of the hat and sunglasses within the artists costume.
We plan to use this image as our focal image on our magazine advert and it will be positioned at the bottom of our advert in the foreground with a conventional use of bright colouring behind it. We plan to use it here because it clearly shows to the audience who the artist is which means that they recognise and credit the artist for the content. Using such a plain and basic image on our magazine advert will mean that it doesn't capture the audiences attention too much and instead they are drawn to more important elements such as the typography and conventional use of colours, this means that they know all the vital information on the album. This image is conventional to the dance genre because frequently artists use close ups to make it clear to the audience that they are the artist and therefore promote themselves as much as possible. It also means that fans of the artist will recognise him and therefore immediately be drawn to the advert. It also clearly shows the conventional use of the micro element of costume. This image will help the artist build a relationship with the audience as the image makes the artist relatable to the audience as the clothing worn within the image is clothing which will stereotypically be worn by our target audience as it is affordable, this means that the artist is presented as similar to them and not a individual who is far superior to them.

Another image which we plan to use is a mid shot of the artist wearing a red top, again a red hat and headphones. We chose to use this particular image because it shows the artist performing as he is wearing headphones, it also shows him wearing conventional clothing. We plan to use this image within our digipak as one of our exclusive images as it is a image which the audience would not have previously seen and will therefore entice them it is also a conventional to the genre as you can see the artist performing. This is a conventional image to the dance genre because frequently within digipaks a image of the artist is included this is because they are not singers or stereotypical performers therefore they have to make it evident that they are the artist and so include a image of them performing to achieve this. Again the costume worn is also conventional as he is wearing a cap, which is frequently worn by dance artists, a plain t-shirt which doesn't draw to much attention to the costume making him relatable and headphones which are a obvious convention of the dance genre as they are worn by all artists. I believe this is a good image as it is one which is extremely conventional to the dance genre and because it conforms with these conventions means it appeals to out target audience. I believe this image will successfully build a relationship with out audience because the fact that he is perfuming may result in them idolising him as they wish to follow his career path. His basic costume will also further this relationship as it is one which is affordable and may be worn by our target audience and they will therefore believe that he is more similar to them which makes them believe that it is easier to follow in the artists path.

We also plan to use a mid shot of the artist who will be looking away from the camera again wearing a black t-shit, black sunglasses and a red hat. We have taken this image as it will further the variety within out digipak, as it differs to the images of the artist looking directly at the camera. This use of variety presents the artist in a different way to the previous images as they presented him as more of a artist where as this image presents him as more of a normal person. We plan to use this image within our digipak as it will further the variety within our digipak and present out artist in a different way which will appeal to our target audience. This particular type of image is unconventional to the dance genre as the images are usually ones in which the artist is either performing or looking directly at the camera, despite this the costume which features within this image is conventional as again the artist is wearing a baseball cap and a plain t-shirt. I think this image will help build a relationship with our target audience because they view him in a more personal way as he appears as more emotional then previously presented in other pictures in which he appears more cold hearted.

To conclude we as a group found the process of taking these images rather easy as we knew what images we needed to create which would fit our magazine advert and digipak to make them conventional and appealing. Despite this i feel that we struggled to capture a variety of images as within the dance genre there is a limited number of conventional images and we didnt want to challenge these conventions and therefore was restricted to the variation in the images we captured. Overall i believe these images present out artist as a normal person and therefore relatable to the audience as he is wearing basic clothing throughout and is in plain locations. Within our planning process each member within our group created there own individual magazine advert and digipak and following this we used different elements from each individuals advert and digipak to create a final product which will have the best elements from each individual to hopefully produce the best and most conventional final product as possible.

Filming Schedule - Miss Georgiou.

Why is a filming schedule important to have?
A filming schedule is a extremely important record within the planning process and key when actually filming the video. This is because it allows us to recognise the amount of time we have to successfully shoot each scene, what costume the characters should be wearing, the iconography and equipment needed and what individuals are needed for each shot. It was important for us to know what the date and time of when each shot was being captured because it gave us a set amount of time which was needed to record each shot which meant we filmed each shot to a good standard without wasting any time, making filming more time efficient. Understanding the location of each shot was also very helpful as it meant that we filmed every shot we needed from each location rather than travelling back to location if we got to forget a particular shot, this again made our filming more time efficient. Recognising the content and the shot needed was also helpful as this meant we knew exactly what to film and had a clear idea of what we wanted to capture. Identifying the costume hair and make up and iconography meant that we was able to prepare what they had to wear and what props are needed before each shot which, again, saved time. Our risk assessment also showed us what personal and equipment we needed which meant that we understood who was needed for each shot, as well as, what was needed to capture it successfully.

Did you follow the schedule while filming, or did you make any changes?
When filming we did follow this filming schedule as closely as we could as we knew that this was the most time efficient way of capturing everything we planned to successfully. Despite this we did follow all the timings as accurately as we would of liked, this is because at each location we was coming up with new ideas which we believed would be beneficial to our dance music video. Another factor which prevented us from sticking to the timings we had planned was the fact that when filming in busy train stations was the fact that we had to make sure that we didn't get in the way of the pedestrians this meant that we had to keep on relocating to ensue we wasn't a inconvenience.

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	12.11.14 2:30pm	Redbridge playing fields.	Young female waking up underneath a shelter in the middle of a field.	Long shot which shows she’s homeless. 5 seconds.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	Sleeping bag.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
2	12.11.14 2:40pm	Redbridge playing fields.	Young female wondering a run down car park.	Close up which shows the sad emotions of the character.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	None.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
3	12.11.14 3:00pm	Fairlop train station.	Young, smart male walking up to train, boarding the train then on the train.	Long shot to show him walking up and boarding then mid shot of him on train. 5 seconds.	Costume: Black suit with a white shirt and black tie and smart shoes. Hair: Smart. Make-up: Tanning moisturiser.	Breifcase.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
4	12.11.14 3:15pm	Westfields train station.	Time lapse of the young homeless girl sitting on the floor of a train station begging for money.	Long shot to capture the pedestrians walking past. 10 seconds.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	A object to catch peoples money in.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.
5	12.11.14 3:45pm	Train station car park.	The young female approaching a car, talking to the driver then getting in the car.	Long shot to show both the character and the car.	Costume: Ripped tights, short denim shorts, big scruffy hoodie, big boots. Hair: Tied up and messy. Make-up: Smudged mascara.	Car.	Actor. Camera person. Location manager.	Digital camera, batteries, tripod, memory card.