Initial Group Planning Ideas - Miss Georgiou.

My group of four to create this music video is myself, Cara Gaffney and Daniel Armstrong . During our first meeting we discussed numerous things such as genres, artists and songs. We at first decided to use the dance genre as we believed it would be the easiest to create a video which would appeal to a specific target audience. We also chose this genres because the codes and conventions of this genre are very obvious therefore we straight away recognised how to conform to these conventions or contrastingly challenge them. Having understood which genre we plan to use we discussed numerous artists such as Calvin Harris, David Guetta and Sub Focus and researched into numerous of their most successful songs to have further knowledge of the lyrics of each song and how they can be used within our music video. Following this we then concluded on the song 'Turn Back Time' by Sub Focus as we all agreed that lyrics would be most successful within a video. Having found out which song we planned to use we then had to contact Sub Focus' record label which is RAM Records to ask for permission to use the song within our video. We then carried out further more in-depth research into our chosen genre of dance, our artist (Sub Focus) and the song itself. This research gave us inspiration and ideas for what we wanted to include in our music video which allowed us to consider the rough outline of our video.

Each member within our group underwent their own individual research into the dance music genre. This meant that we all gained much more knowledge on the genre and what the codes and conventions are and how we can use these to appeal to a specific audience. We then combined all of the knowledge we had gained individually to come up with a video which we collectively believed would be the best possible. Following this we decided to use both a male and female characters who live contrasting lifestyles and both want to turn back time to change their unhappy lives, we then finally planned for both these characters to feature in a club scene which would be the big finale to the video.

Within this process of planning and creating a music video we discovered that meetings and discussions between the members of our group are essential in ensuring that as a group we make the best possible music video. During these meetings and discussions we frequently talked about ideas each individual had on each individual element within the whole project. This meant that within each part of the process we was able to create the best possible product to the best of our ability as a group as we was able to consider each individuals ideas which meant that we was able to chose the best ideas.

As a group we worked effectively and efficiently together to ensure that we created the best video we could. This was because we knew that if we wanted to create a successful video than we would need to work well as a group to ensure that we all knew what we was aiming to create. This would help us within the filming process as each individual would know exactly what was needed to be filmed. Similarly to this it also helped us with the ancillary process as we knew what we wished to create to accompany our music video.

Date	Action	To be done by	By whom	Discussions
15.09.14	To decide on an artist and a song	15.09.14	All group members	Various ideas were discussed and a mindmap was created by the group. Eventually we decided on creating a music video by…and the song…..
16.09.14	Wrote a letter to our chosen artists record label, asking for permission to recreate the music video.	16.09.14	All group members	As our artist belongs to two record labels we discussed which one we were going to write too.
17.09.14	We annotated our lyrics to find out what we could incorporate into our music video.	17.09.14	All group members	We discussed what lines had a deeper meaning and created ideas which we could represent throughout our recreation.
22.09.14	We decided on the mise-en-scene we would use for each scene.	21.09.14	All group members, however did individual posts.	We discussed what the conventional locations and iconography would be for each scene within our music video.
25.09.14	We decided on the different camera angles we were to use for each scene.	24.09.14	All members, however did individual posts.	We discussed which camera angles were most effective for the scene.
01.10.14	We decided on how we wanted out artist to be represented.	03.10.14	All members, however individual posts.	We discussed what our artist would wear and look in order to attract our target audience.
07.10.14	We decided on what editing styles we would use throughout our music video.	07.10.14	All members, however individual posts.	We discussed what editing styles were most effective in order to build a relationship between the music and visuals.
13.10.14	We created storyboards in sequence and chronological order of our planned music video.	08.10.14	All members, however individual posts.	We discussed many different aspects of our music video eg; iconography, setting, editing.
18.10.14	We made up a schedule of when we were going to film our music video.	18.10.14	All members, however individual posts.	We discussed what times we were available to film certain scenes of our music video and planned what days we would film at each setting.
23.10.14	We created a risk assessment for the filming of our music video.	21.10.14	All members, however individual posts.	We came up with specific accidents that could possibly occur during our filming and assessed how we could avoid them and what we would do if they did occur.
30.10.14	We filmed our music video.	30.10.14	All members.	On four different occasions we filmed at different settings the footage, which we used in our music video.
03.11.14	We created a photoshoot post including different photos captured during the filming of the music video.	01.11.14	All members, however individual posts.	We selected different pictures from the footage we had taken and analysed why they were conventional to our genre and how they would appeal to our target audience.
07.11.14	We planned our group digipak.	02.11.14	All members, however individual posts.	We combined our ideas as well as ideas we got through inspiration from existing digipaks from artists within our genre.
14.11.14	We planned our group magazine advert.	10.11.14	All members, however individual posts.	We combined ideas to create a magazine advert for our artist album release.
18.11.14	We created our music video rough cut.	19.11.14	All members.	We edited all the clips and material by cropping them and adding transitions in order to create a rough cut for our music video.